Anaro Labs
WorkAboutBook a call
Anaro Labs

Fractional CX operations, embedded.

WorkAboutLinkedIn

Embedded operator for CS/CX teams

Diagnose. Build. Transfer.

Fractional senior capacity for CS and CX leaders who need the work done.

See recent workBook a 30-minute call

Entry points

Pick your starting point

People

Upskill your team where it counts

AI workshopsLeadership coachingAI coaching

Technology

Evaluate, select, implement

AI maturity assessmentCX tech evaluationGen AI / automations RFPTool implementationCustom builds

Process

Upgrade your ways of working

Operational frameworksWFM process designCX process designCustomer journey mapping

What people say

Dekyi Boorsma

Dekyi Boorsma

Director of Customer Service EMEA, Netflix

“Pivotal in helping our cross functional team in EMEA understand the fundamentals of AI. Going beyond just automation and leaning into creative ways to empower our teams and strengthen our impact. Can't recommend him highly enough.”

Babak Andishmand

Babak Andishmand

Regional Technology Manager, Netflix EMEA

“He doesn't just ideate, he executes, bringing both creativity and structure to any challenge. He has a consultant's clarity and a founder's drive.”

Dirk Moreno Arias

Dirk Moreno Arias

VP of Guest Experience, Numa (formerly Delivery Hero)

“One of the sharpest guys I met in my 20 year career. Hand the most complicated problem you have over to him. I put my hand in the fire he will make you drop your executive pen when he presents his results.”

Robert Meinel

Robert Meinel

Customer Service Manager, Trade Republic

“It took not more than a year for him to develop a passionate startup crowd into a scalable, international customer operations team. He identified hidden potentials and enabled sustainable growth opportunities.”

Annalisa Gottardi

Annalisa Gottardi

Workforce Manager, GetYourGuide

“He joined GetYourGuide, set up the Operation Excellence team from scratch and brought us to the next level. It's incredible to look back at all that you enabled us to achieve.”

Bruno Simoes

Bruno Simoes

Global CX & Operations Leader

“This is the easiest recommendation I've ever written. An outstanding professional with an intellectual and emotional maturity well beyond his years. Most of all, effective.”

Tasnim Khalid

Tasnim Khalid

Senior Operations Manager, CCI Global

“He showed me what an open culture really looks like, and how much people can grow in an environment where feedback is given to help improve - not to judge.”

Killian McGuinness

Killian McGuinness

Data Science Lead, Customer Support

“What isn't so easy to discern at a glance, is his innate ability to mentor & develop his team into a group of motivated, resilient & engaged leaders.”

Charlotte Chauvinc

Charlotte Chauvinc

Responsable Business Support & Qualite, Audika

“Thanks to his innate sense of understanding things super quickly, he brings to a company a solid expertise, but also the ability to design and create the best environment for people and therefore results.”

Antonio Pinto

Antonio Pinto

Customer Relationship Executive, Netflix

“Roman is naturally curious and has a talent for asking insightful questions that drive productive discussions. His ability to connect with colleagues and effectively represent our group was admirable.”

Heidi Korpela

Heidi Korpela

Employment & Growth Services

“He's excellent at communicating and clarifying a clear, optimistic vision. His way of managing complexity and leading people in the midst of challenging change is admirable.”

Dekyi Boorsma

Dekyi Boorsma

Director of Customer Service EMEA, Netflix

“Pivotal in helping our cross functional team in EMEA understand the fundamentals of AI. Going beyond just automation and leaning into creative ways to empower our teams and strengthen our impact. Can't recommend him highly enough.”

Babak Andishmand

Babak Andishmand

Regional Technology Manager, Netflix EMEA

“He doesn't just ideate, he executes, bringing both creativity and structure to any challenge. He has a consultant's clarity and a founder's drive.”

Dirk Moreno Arias

Dirk Moreno Arias

VP of Guest Experience, Numa (formerly Delivery Hero)

“One of the sharpest guys I met in my 20 year career. Hand the most complicated problem you have over to him. I put my hand in the fire he will make you drop your executive pen when he presents his results.”

Robert Meinel

Robert Meinel

Customer Service Manager, Trade Republic

“It took not more than a year for him to develop a passionate startup crowd into a scalable, international customer operations team. He identified hidden potentials and enabled sustainable growth opportunities.”

Annalisa Gottardi

Annalisa Gottardi

Workforce Manager, GetYourGuide

“He joined GetYourGuide, set up the Operation Excellence team from scratch and brought us to the next level. It's incredible to look back at all that you enabled us to achieve.”

Bruno Simoes

Bruno Simoes

Global CX & Operations Leader

“This is the easiest recommendation I've ever written. An outstanding professional with an intellectual and emotional maturity well beyond his years. Most of all, effective.”

Tasnim Khalid

Tasnim Khalid

Senior Operations Manager, CCI Global

“He showed me what an open culture really looks like, and how much people can grow in an environment where feedback is given to help improve - not to judge.”

Killian McGuinness

Killian McGuinness

Data Science Lead, Customer Support

“What isn't so easy to discern at a glance, is his innate ability to mentor & develop his team into a group of motivated, resilient & engaged leaders.”

Charlotte Chauvinc

Charlotte Chauvinc

Responsable Business Support & Qualite, Audika

“Thanks to his innate sense of understanding things super quickly, he brings to a company a solid expertise, but also the ability to design and create the best environment for people and therefore results.”

Antonio Pinto

Antonio Pinto

Customer Relationship Executive, Netflix

“Roman is naturally curious and has a talent for asking insightful questions that drive productive discussions. His ability to connect with colleagues and effectively represent our group was admirable.”

Heidi Korpela

Heidi Korpela

Employment & Growth Services

“He's excellent at communicating and clarifying a clear, optimistic vision. His way of managing complexity and leading people in the midst of challenging change is admirable.”

Recent work

What this looks like in practice

01

Netflix

Making AI real for a global CS team

AI workshops across Europe, Middle East and Africa, Latin America, and the United States and Canada. 90% NPS.

Completed
02

Global travel marketplace

Redesigning workforce management

Embedded audit of how a CS org in 100+ countries forecasts, plans capacity, and runs real-time ops. Surfacing what's broken and handing back the playbooks to fix it.

Active engagement
03

Global travel marketplace

Partnering with an ambitious AI enablement team

The AI enablement team at a global travel marketplace is driving a company-wide transformation sponsored by the CEO and CPO. I'm in the corner helping make sense of the inputs, shape the enablement assets, and steer the work toward the next exec review.

Active engagement
04

Global sports platform

AI adoption diagnostic

Evaluating with leadership and surfacing real blockers to AI adoption, then designing a workshop programme.

Active engagement
Roman Siepelmeyer

Roman Siepelmeyer

Founder, Anaro Labs

I've spent 14 years inside customer operations teams. Netflix, GetYourGuide, Delivery Hero, and BPO partners including Concentrix and Teleperformance across four continents. Teams from 20 to 1,100 people.

What I kept seeing: talented teams stuck with inherited processes and tools that no longer fit. Leadership knew something needed to change but couldn't free up the senior capacity to actually do it.

That's what Anaro Labs is. I embed directly in your team as a fractional operator. I diagnose what's not working, build what's needed, and transfer the knowledge so your team runs it without me.

Currently based in Taipei, working with CS and CX teams across Europe, Asia, Latin America, and the United States.

For larger or more technical deliveries, I partner with researchers, data scientists, and engineers to bring the right team to the problem.

Teams I've worked with

NetflixDelivery HeroGetYourGuide

Find a time

or email roman@anarolabs.com